One design system, and the review that keeps it
Merged two parallel design systems and built DS Police, a design review on every pull request. 139 violations to 0, 39 of 41 issues mine.
Work
Ten years of product design, newest first.
Tradeverifyd · 2026
Staff Product Designer. Series A startup building a supply chain intelligence platform.
The product’s most used screens
Empty screens that say why, and a supplier map where the riskiest supplier comes first.
Keeping watch without getting lost
One navigation for the knowledge base, alerts that explain themselves, a monitored list and a briefing worth opening.
Design in the age of AI
Designing in the product with Claude Code, agents that bring every customer conversation to the team, and my design judgment as agents everyone used. 84 pull requests, 65 merged.
will bank · 2025
Staff Product Designer. Brazilian digital bank, commissioned products: insurance, mobile top-up, capitalization.
A stalled insurance product, revived with Disney+
16,139 policies in the first month, 20% above target. +433.6% sign-ups from Home.
Personalized insurance
Research in levels, a JTBD bot, and a test where 6,893 customers built their own insurance. Income and health came first.
Offering insurance without getting in the way
Offers right after the moment they make sense. 66% of Disney+ insurance sales came from the offer after a Pix.
Nuvemshop · 2024
Product Design Specialist, AI. Latin America's largest e-commerce platform.
Teaching an AI assistant to sell
Research with seven merchants and a five-step setup they could do on their own.
OLX Brasil · 2019–2024
UX Strategy Lead and Product Designer. One of Brazil's largest online marketplaces.
Rethinking the navigation
One navigation for web, Android and iOS. In tests: +430% clicks on Explore, +51.9% on Account.
Why people stop replying
16,902 chat users told us why buyers and sellers go quiet, by role and by region.
The ideal negotiation
A discovery beyond the chat box: workshops, eight concepts tested, and the chat features people want most.
Earlier · 2014–2019
- Prudential do BrasilTook the paper insurance claim process to a web flow used by Life Planners. UX Designer, 2018–2019
- ReservaFaça Vc, interactive totem screens inside Reserva's physical stores. Freelance
- MJVLed UX teams on client projects for SulAmérica, Telecine Play, Embraer and Reserva. UX Design Manager, 2016–2018
- Globo.comWhere it started. Product design intern, 2014–2015